Let’s untangle a century of damage
Most people, including your salon guests, simply don’t know how much damage the hair products they use – the shampoos, conditioners and styling products – have on both their health and the health of the planet.
Until the 20th century, people used one soap bar to clean their clothes, body and hair.
The story of modern hair care began in 1904 when Hans Schwarzkopf launched a shampoo in powder form. Dissolved in water it was superior to all hair-washing soaps available at the time.
Following his death in 1921, his wife Martha Schwarzkopf went on to create and launch the first mass produced liquid shampoo after taking over the management of the Schwarzkopf hair care brand.
Made with a detergent base it was actually more harsh than a soap bar.
It was never Schwarzkop’s intention to create a monster. Just her way of coming up with a liquid version of what was already around – but the devastating consequences have accumulated over the years.
The introduction of plastic emulsions and silicones to the detergent base, to create a more customer-pleasing feel has created untold pollution not to mention the devastating absorption of those plastics into our bodies.
In the 1970s – a marketing agency advised their clients, a leading hair care brand, to add the words ‘rinse and repeat’ on the back of its bottles to double sales.
In the 1980s – companies launched shampoos ‘so mild and gentle you can wash your hair every day’. But this simply wasn’t true. The detergent base formula was still the same. They just added their unique blend of botanicals and natural ingredients – and told a natural story.
Give detergent the chop
To this day, most shampoos remain detergent based and are extremely toxic.
Detergent, by its very nature, strips the scalp and removes all traces of oil. Cleverly, the body decides to put it back again – and people get stuck in the cycle of having to wash their hair so much. Hence why so many people have greasy roots.
Meanwhile, the hair industry continues to send out all the wrong messages – on purpose.
So many brands tell ‘a good story’. But it’s hard for people – including your guests – to see the wood from the trees and understand who’s really making changes and who’s telling a manipulative marketing story.
Are you ready to futureproof your salon, store or spa? Place your order.