August draws many of us to the ocean – that vast, blue expanse that soothes our souls and tests our hair.
Salty seawater, chlorine and relentless sunshine can leave our guest’s hair parched, faded and lifeless. For years, the hair care industry’s answer has been harsh chemicals, quick fixes and plastic-heavy products that strip away nature’s protection. Leaving both hair – and the planet – more fragile.
At Tabitha James Kraan, we believe in a different kind of holiday ritual. One that nurtures, protects and respects the hair we care for and the water we love.
Your advice to your guests:
✨Before swimming, thoroughly wet the hair (in the shower). Squeeze off the excess water. Apply a veil of Scented Organic Hair Oil to shield their hair from seawater and chlorine. It locks in moisture so their hair stays glossy and nourished.
✨ After a day by the water: Recommend our Hair Cleanser, which gently lifts away salt and impurities without stripping their scalp’s natural oils. Unlike traditional shampoos, it refreshes while safeguarding marine ecosystems from harmful chemical runoff.
✨ To finish: The 4-in-1 Organic Conditioner is their holiday multitasker. Used as a leave-in treatment, it nourishes hair all day long – taming frizz, hydrating deeply and protecting against UV damage. Perfect for helping your guests move from the beach to dinner with effortless radiance.
Imagine sending your guests away on holiday knowing their hair will return just as vibrant as when they left your chair – safe in the knowledge you’ve offered them a summer hair care ritual that cares as much for the planet as it does for their hair.
Every drop is a reminder that we can enjoy the freedom of summer while giving back to the oceans that sustain us.
This is how we change the story of haircare – strand by strand, wash by wash, choice by choice.
So, will you share this story with your guests this summer? Because together we can protect more than just hair. We can protect all that we love the most.
With love,
Tabitha & the TJK Team