High summer invites us to slow down, spend more time outdoors, reconnect with ourselves, and with nature.
But as we soak up the sunshine, it’s worth pausing to ask ourselves: what kind of story are we writing with the choices we make every day – even in something as simple as how we care for hair?
For over a century, the hair industry has pushed products that strip away the scalp’s natural oils, overload us with synthetic chemicals, and send harmful residues straight down our drains.
The result?
Hair that’s constantly in recovery mode, a planet under strain, and local waterways – the oceans, lakes, rivers, and streams we cherish – left carrying the hidden burden of our damaging routines.
It’s time for a new ritual.
Beauty should never come at the expense of wellbeing – your guests’ or the planet’s. With the support of Tabitha James Kraan, we’re proud to offer you and your guests a summer-ready ritual that nourishes your hair and protects the places you love.
🌱 Together, we can make a difference this season:
For your hair: The TJK Cleanser gently lifts away impurities without stripping natural oils – meaning softer, healthier strands that need washing less often.
For your summer routine: The 4-in-1 Conditioner and Balancing Oil hydrate, protect, and repair – perfect for hair that’s seen a little too much sun, sea, or chlorine.
For our local waterways: Every wash with an organic, biodegradable formula keeps rivers, lakes, and oceans free from the synthetic chemicals that damage ecosystems.
For the planet: Less frequent washing means less hot water, less energy, and a lighter carbon footprint – small choices adding up to big change.
This August, let’s enjoy the sunshine knowing we’re caring for our guests’ hair in ways that also care for the world around us. Each time you choose TJK, you’re helping to untangle a century of damage – protecting your guests’ natural beauty while safeguarding the waterways and wild places we all love.
💚 Your guests’ hair, wellbeing, and the planet deserve nothing less.
Ask us about building your summer TJK ritual. Together, we can keep your guests’ hair – and our waterways – thriving all season long.